heather fAko

Client

Tampa's Lowry Park Zoo

Project

Zoofari Campaign

Company

Schifino Lee

Awards

Gold Davey Award
Silver Addy Award

Role

Art Director

Zoofari

Schifino Lee worked with Tampa's Lowry Park Zoo to create intriguing designs for their ZooFari event, which included food, drinks, and live music. This particular concept was driven by the shadows of the animals. As the lead designer, my challenge was to find foods that would be served at the event and match them to specific animals at Lowry Park Zoo. This was a very "hands-on" experience, as I not only directed the shoot, but even used my own arm in one of the photos. I created posters, tri-fold brochures, flyers, direct mail, and billboards utilizing Adobe Photoshop, InDesign and Illustrator. The client was so pleased with the designs that they decided to continue with the same campaign for two consecutive years.

Creatures of the Night

As the animation specialist at ChappellRoberts, I was often asked to add special effects. Below are two fun special effects I did for Lowry Park Zoo's Creatures of the Night event. The first is the revealing of the logo through smoke, and the second is the moon giving a wink. These were both created using After Effects with some Illustrator.

NEXT PROJECT