Orthopedic Campaign

Florida Hospital strives for the best care for their patients. They presented the task of an immersive campaign that would not only reach various specialty orthopedic practices, but also target a diverse audience. For each photo, I targeted a different "pain" point of the body, whether it was knee, spine, hip, etc. With the use of their strong brand blue for the headline to carry this beautifully simplistic design, I was able to bring the senior copywriter's words to life. This campaign consisted of posters, billboards, direct mail and digital pieces. For this project, there was a heavy use of Photoshop, as well as InDesign.